Public Relations and Communications: From Theory to Practice

A practice-oriented approach to public relations education provides students with a clear understanding of the profession's structure and practice, with a focus on pedagogical features such as scenario-based questionnaires to encourage learning and develop key competencies. It is suitable for introductory public relations courses or modules, particularly at the undergraduate level.

Format: Paperback / softback
Length: 226 pages
Publication date: 13 July 2023
Publisher: Taylor & Francis Ltd

A practice-oriented approach to learning public relations provides students with a comprehensive understanding of the profession's structure and practices as they exist today. This approach not only offers valuable insights into the field but also provides a solid foundation in theory and research.

To enhance the learning experience, particular emphasis is placed on pedagogical features such as scenario-based questionnaires. These questionnaires encourage active learning and help students develop essential competencies. The approach is particularly suitable for introductory public relations courses or modules, making it an invaluable resource for undergraduate students.

By adopting a practice-oriented approach, students gain a practical understanding of the industry, enabling them to apply their knowledge in real-world situations. This approach equips students with the skills and knowledge needed to succeed in the dynamic and fast-paced world of public relations. Whether they aspire to pursue careers in advertising, marketing, or corporate communications, this comprehensive education provides them with a strong foundation to build upon.

Weight: 348g
Dimension: 152 x 229 x 15 (mm)
ISBN-13: 9781032170435