How is Digitalization Affecting Agri-food?: New Business Models, Strategies and Organizational Forms

Digitalization is significantly impacting the agri-food industry, leading to the emergence of new business models, strategies, and organizational forms. This book aims to understand these changes by examining case studies of food firms and agriculture supply chains, with the potential to yield valuable insights for scholars, practitioners, and managers.

Format: Paperback / softback
Length: 146 pages
Publication date: 29 April 2022
Publisher: Taylor & Francis Ltd

The impact of digitalization and information technologies on the agri-food industry is a complex and multifaceted issue that requires a comprehensive analysis. Despite the importance of food and agriculture in the current political and societal context, the analysis of the impact of digitalization and information technologies on the industry is still limited. This monograph aims to understand the direction
direction of this change and conceptualize food organizing and organizations as a fruitful object of inquiry, both at the intra and interorganizational levels.

With case studies of food firms and agriculture supply chains, the book sets out to explore new business models, strategies, and organizational forms that are emerging in response to the challenges and opportunities presented by digitalization. Contributions in this stream of research have the potential to yield important and relevant insights for both scholars and societies.

This book is written primarily for academics engaged in innovation management or strategy, or conducting organizational behavior research. It will also be of relevance to practitioners and managers in the agri-food industry who are seeking to understand the impact of digitalization on their operations and strategies.

The agri-food industry is facing significant challenges and opportunities due to digitalization. On the one hand, digital technologies can help to improve efficiency, reduce waste, and increase productivity in the industry. For example, precision agriculture technologies such as drones, sensors, and data analytics can help farmers to optimize crop yields, reduce water usage, and minimize the environmental impact of farming.

On the other hand, digitalization can also create new challenges for the agri-food industry. For example, the rise of e-commerce and online food delivery platforms has disrupted traditional supply chains, making it difficult for small and medium-sized farmers to compete with larger companies. Additionally, the use of artificial intelligence and machine learning in the industry can lead to job displacement and increased automation, which may have negative impacts on workers and communities.

To address these challenges and opportunities, the agri-food industry is adopting a range of digital technologies and strategies. For example, some farmers are using digital platforms to sell their products directly to consumers, bypassing traditional intermediaries and reducing the costs of marketing and distribution. Others are using blockchain technology to track the origin and quality of food products, ensuring that consumers have access to accurate information about the products they are buying.

In conclusion, the impact of digitalization and information technologies on the agri-food industry is complex and multifaceted. While digital technologies can help to improve efficiency, reduce waste, and increase productivity, they can also create new challenges for the industry. To address these challenges and opportunities, the agri-food industry is adopting a range of digital technologies and strategies, including precision agriculture, e-commerce, blockchain technology, and artificial intelligence and machine learning. By doing so, the industry can position itself for success in the digital age and ensure that it continues to provide safe, healthy, and sustainable food to consumers around the world.

Weight: 270g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367563639